Pure Dynamic Health
Evolving the website for a growing independent multi-disciplinary health practice

Challenge
Pure Dynamic Health is an independent multi-disciplinary practice with clinics in North London. They’ve steadily grown to offer a range of services with a skilled team of clinical specialists. I began working with them to evolve their Wordpress website periodically to represent the growing business and brand, enhancing UI and UX based on business needs, analytics and user feedback. I managed all updates, working closely with the founder, their brand designer, and a developer.
Role
Product Designer
Year
2019-2025
Contribution
UX, UI, Research, Prototypes, User testing
Platform
Web
3 feature pillars
As the business was scaling, the site needed to accommodate and reflect the changes. Their range of services were growing, as they evolved from an osteopaths, to include physio, then health and wellness. Additional to that, their roster of practitioners had grown, and they were conscious of the connection and continuity patients established with specific team members. Alongside their clinic locations, we recognised these 3 key pillars were very much cross-referenced from whichever entrance point you arrived at - whether a patient wanted a specific practitioner, service or clinic, ultimately they would need or benefit from all 3. So it was important to offer filtered details of the each area no matter how they were accessed. For example a specific service would show the relevant practitioners and clinics, and so forth from each entry point.




