Challenge

Create a promotional video for BAT product Velo's sponsorship of mega-EDM Festival Tomorrowland, to internally promote the event and story-tell the drama of 2020's covid-affected switch to a remote, digital experience.

Process

Collated assets, discussed and compiled storyboard, edited footage and audio.

Solution

Edited and optimised hours of source material to capture the vibe and energy of the event, telling the story of the previous year, and highlighting it's return - focussing on the audience, DJs, features and VIP packages, all tightly synched to an audio track in a punchy 75 second edit.