Challenge

Design optimised digital content across LEGO.com's sustainability section, aimed at parents and their children to talk about digital safety and wellbeing over LEGO building activities. Communicating issues such as cyberbullying, screen time, online privacy & security.

Process

Working with LEGO's research and utilising existing brand and account knowledge, I sourced relevant assets and copy in order to create an engaging set of content across different media.

Solution

Working with a sub-brand style, I created optimised assets, icons and used their 'critter' characters to communicate messaging, striking the right tone between fun and focus. In addition to site updates, video, PDFs and promotional graphic assets were created.