Challenge

Optimise and design layouts for a range of LEGO products from various ranges for Premium Amazon Product Detail Pages, from Ninjago to Star Wars to the newly-released Vidiyo range.

Process

Utilising my already existing brand and account knowledge, I worked with LEGO to unlock research, development and testing into component type, quantity and structure to achieve maximum sales impact, within the boundaries of Amazon's specs.

Solution

Each component design was optimised tightly to work with and around the supplied specs, allowing for positioning of overlaid text boxes and copy, which was added and implemented at a further stage. Designs were crated to suit the sub-brand style, in order to strike a balance between visual impact, placement specs, and sales optimisation to ensure a conversion.